Last week, we have heard that Apple has been slowing down Apple devices. Apple released a small statement regarding the issue and has stated that it was doing it on purpose – to protect devices with older batteries from suddenly shutting down. Needles to say, this has caused a lot of issues for Apple. It has confirmed a lot of ‘Theories’ that customers had in the past about their Apple devices including, slowing down iPhones in order to make customers upgrade faster.

Today, Apple has released a full and formal statement regarding the battery and performance issues.

Apple clearly states that they have not, and will never slow down devices intentionally in order to make customers upgrade to their new devices. Apple instead says that they create products that their customers love and trust and can have and use for as long as possible.

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

After this paragraph, Apple has taken their time to describe how batteries age and what it currently is doing in order to prevent shut downs and provide a bad experience to their users.

If you do not yet know, batteries age quite quickly. As batteries age with a lot of usage and time, the batteries will be unable to provide their peak energy loads – therefore the battery will downgrade over time and will require a replacement to provide a great experience. This is the same with all devices, no matter the platform. It includes laptops, smartwatches and everything else with a battery in it.

To prevent this, Apple has released a ‘feature’ in IOS 10.2.1 back in January 2017 to lower the performance of the iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and the iPhone SE. This feature was also recently rolled out for the iPhone 7 and iPhone 7 Plus devices with IOS 11.2.

One thing that is important to know about all this is that the performance will jump back to normal, once the battery has been replaced.

Also, the battery update does not involve any other devices other than the ones stated above – for now, we believe.

Since the issue is due to the condition of the batteries, and Apple feels like they have not done a perfect job at informing people about these ‘features’, Apple is currently offering a cut-down price for out-of-warranty customers. The price has been cut from $79 to $29 – it applies for the iPhone 6 and newer devices. This ‘deal’ will start in January 2018 until December 2018 and will be available worldwide.

Secondly, Apple also mentioned that it will release an IOS update in early 2018 to help customers keep track of their batteries and notify them when it will likely need to be replaced. Apple also said that it’s working on other ways to improve and manage the performance against unexpected shut downs.


Apple is now being sued by a large number of individuals who claim that they have been “forced” to upgrade their devices to a new iPhone by the stated issue – needles to say, we are not surprised as some of these individuals will likely succeed with their claims, but definitely not all against Apple’s lawyers.

We think that this whole fiasco could have been avoided by Apple by communicating in a clearer, understandable way. While it is a good thing that Apple now has finally cleared itself, it is extremely bad that users had to find this out on their own with benchmarks and other tools. Apple has been on top of conspiracy theories for a number of years for slowing down devices, but they have never ever said why and how these things are happening or what they are doing in order to fix it – hell they didn’t even mention that they have these ‘features’ in place to protect the user experience.

We are glad to find out about these features and if you think about it, it actually makes sense and it is actually a good thing. No one likes accidental shut downs and dead devices, so this feature is indeed great. The way customers had to find this “Easter Egg” however is bad, we wish Apple would have come up straight and tell us about these.

If you are a new or old iPhone user, it’s important to keep in mind this battery replacement deal – or just do it yourself, if you are out of warranty anyways, you could do it for about $10. We recommend iFixIt or YouTube to see how iPhone batteries can be replaced in just a few minutes – it’s not as hard as you think it is, however if you are on the safe side or have never done like this before, $29 isn’t too bad of a deal.

Other manufacturers such as Samsung, LG, Sony are now being reached out in order to find out if they slow down their devices with any type of techniques and ‘features’.

HTC and Motorola has already stood up and said that they do not intentionally slow down their devices for any reason.

Update: LG and Samsung has also stated that they “never have, never will” slow down their devices – Source

What are your thoughts about the recent Apple statement and the whole slow down fiasco? Let us know in the comments down below.

The full statement can be found here.