Fitbit is famous for its great fitness trackers and ‘watches’. Fitbit has purchased Pebble not that long ago to increase its market share and get into the real smartwatch business it was missing out on for a long time.

Fitbit today has unveiled a brand new, the company’s first smartwatch on to the market called – the Ionic.

The smartwatch runs its own custom Operating System, so do not expect to see anything like Android Wear or Samsung’s Tizen. The smartwatch runs its own – Ionic OS.

Fitbit has most likely opted to develop its own custom Operating System to keep up the endurance and the battery life on levels that otherwise cannot be found on other smartwatches on the market.

According to Fitbit, using the GPS and all the sensors that can be found in the smartwatch, it can last you up to 10 days on a single charge – that’s pretty impressive.

The Ionic smartwatch is water resistant up to 50 metres and it’s also equipped with a swimming mode.

The smartwatch includes a heart rate monitor too that can also track the usual fitness activities and a resting/sleeping mode.

Audio Coaching is going to be available next year as it’s still in development. Audio coaching is a motivational software tool that will help and guide you to do more. It will be a subscription based service so you will be expected to pay to use the service on a monthly basis most likely. The software will help you by showing you your personal results and give you suggestions on how to improve them.

Since the watch runs its own custom OS, don’t expect to be able to download Android applications. However, do expect to see Fitbit’s own custom store on the watch where you’ll be able to download apps like: Pandora, Strava, Accuweather and more.

The watch has 2.5GB storage available, so you could download over 300 songs on to your watch and play them even when your phone wouldn’t be near you.

Also, mobile payments will be supported, so you could make payments via the smartwatch. For now, Visa, MasterCard and American Express cards from the ‘top banks’ are supported in over 10 markets. That sounds promising for the start.

The watch will also have exchangeable bands in both leather and sport bands.

The Ionic watch will be available for sale for $300 in October this year. In the US, customer will be able to purchase it from BestBuy, Amazon and carriers like Verizon.

We are curious to find out if Pebble applications will be supported on the watch or not. We’ll let you know if we have some more information to report, until then, if you happen to receive some information about it, let us know in the comments down below.

What are your thoughts about Fitbit’s first smartwatch? Share your thoughts in the comments section!